Limaa Technologies
About the project
Brand Identity for a Deep-Tech Healthcare Company
Designed the brand identity for LIMAA Technologies, a German deep-tech company specializing in 3D histopathology. The project included developing the logo and contributing to the visual direction of the website, creating a modern and cohesive identity that reflects the company’s innovative and technology-driven vision.
Mood Board
The palette is anchored in a crisp, clinical blue — evoking precision and trust — with a restrained purple accent that introduces depth and a sense of pioneering ambition. Together, the tones balance scientific credibility with modern sophistication.
Color Palette
The palette consists of three primary colors and two supporting tones, forming a flexible system for consistent brand expression. Whether applied to digital interfaces, print materials, or product surfaces, these colors work together to create visual clarity, guide user attention, and reinforce LIMAA's identity at every touchpoint.
Design Process
Logotype
The logomark is built around the letter L — LIMAA's initial — abstracted into a clean geometric form that references the hexagonal structure found in molecular science. The result is a mark that feels immediately at home in both technology and healthcare contexts: structured, precise, and distinct.
Design Process
Logotype Variations
